Pigments (Latin pigmentum, “color”, “make-up”) are understood to mean inorganic or organic, colorful or achromatic colorants that (in contrast to dyes) are (practically) insoluble in the application medium. They can either absorb light for photosynthesis or reflect it, which we see as color.
Pigments are often used to create paints as they allow the desired color spectrum to be created. They are used in many areas, such as cosmetics, food, art, textiles, printing inks or the adhesive industry.
Choosing the right pigment depends on various factors, such as the type of application, the desired color and stability to environmental influences. Pigments can be produced synthetically or obtained from natural sources. Natural pigments such as ocher or iron oxide are obtained from natural minerals and are often cheaper than synthetic pigments.